GetResponse and AWeber are easily two of the best email marketing services that you can use to start sending email newsletters. Everyone says that email marketing is vital for your business. But, how do you choose the right platform? This is my AWeber vs GetResponse Honest Review. Today I will compare two of the best email marketing services with auto-responder tools that I have used myself. I will review the price plans, features and templates as well as the pros and cons. So which email marketing service is better? Let’s find out…
Here’s a GetResponse vs AWeber comparison review to help you make an informed decision.
Read on for an overview of what both tools do; a comparison of their pricing and key features; and a summary of why you might choose one over the other.
What Does Aweber And Getresponse Do ?
Aweber and Getresponse are tools for hosting your mailing list, creating attractive e-newsletter templates and sending e-newsletters out to your subscribers. They also allow you automate your communications to subscribers via ‘autoresponders’.
Autoresponders are used to provide subscribers with e-newsletters from you at pre-defined intervals – for example, immediately after they sign up, a subscriber might receive a simple welcome message from your business; a week later they could receive a discount voucher for some of your goods; three weeks later they could receive an encouragement to follow you on social media etc.
Aweber vs GetResponse Pricing Plans
Both email marketing services charge recurring fees, so overall cost could be a major factor in your decision. While the pricing structures can appear complicated at first glance, they are based on the number of subscribers you acquire. Typically, your business will generate more revenue as your list grows, meaning the extra costs will be absorbed.
There are 5 Aweber plans to choose from:
- Up to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 per month
- 2,501 to 5,000 subscribers: $49 per month
- 5,001 to 10,000 subscribers: $69 per month
- 10,001 to 25,000 subscribers: $149 per month
Aweber offers a basic package of up to 500 subscribers for $19 per month ($1 for the first month), an extra $10 for a further 2000 subscribers and additional increments up to $149 for between 10,001 – 25,000 subscribers. If you have a list larger than 25,000 subscribers, you will need to get a quote from Aweber regarding your requirements.
There are 7 main GetResponse plans to choose from:
- Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
- 1,001 to 2,500: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
- 2,501 to 5,000: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
- 5,001 to 10,000: $65 (‘Email’)/ $75 (‘Pro’) / $ 165 (‘Max’)
- 10,001 to 25,000: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
- 25,001 to 50,000: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
- 50,001 to 100,000: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’)
GetResponse offer a 30-day free trial, after which you would be paying $15 for up to 1000 subscribers, $25 for 2500 and then additional increases as your list grows.
If you have a list larger than 100,000 subscribers, there’s an ‘Enterprise’ plan you can use, which starts from $1199 per month (exact pricing will depend on your requirements – you’ll need to negotiate these rates with Getresponse).
There are also separate pricing plans available for not-for-profit organisations, but you will need to contact Getresponse directly about those.
Both Aweber and GetResponse have large enterprise packages, suitable for high volume customers, and also offer discounts if you sign up on an annual basis. Overall, GetResponse is slightly cheaper than Aweber, but there is not a vast amount of difference between the two.
Aweber vs GetResponse Features
Autoresponder function is what we’re paying the monthly service charge for. With the lowest price plan, both AWeber and GetResponse offer comprehensive autoresponder, web form creator and drag-and-drop email editor, mobile preview and integration with list builder apps.
In order to keep this GetResponse vs AWeber comparison short, I’ve gathered a list of some noteworthy features that both services offer.
Here is what you can expect to find on both platforms:
- The ability to insert sign up forms on your website and Facebook page.
- Hundreds of free newsletter templates with different layouts. A vast majority of the templates are responsive across multiple devices.
- Full access to the popular autoresponder tool that allows you to send automated newsletters to your subscribers.
- The ability to track the performance of your email campaigns – track how many subscribers open your emails, click on the links, or how many people unsubscribe from your newsletters.
- RSS to email capability. Announces your blog posts automatically via email and social media.
- An easy to use email builder to create professional newsletters without having to touch any coding.
- The ability to integrate with third-party tools and websites.
One “bonus” feature that GetResponse provides is the landing page builder.
It’s a free feature comes with it’s basic (“Email”) option, and there are just over 100 templates to choose from. How you use the page (general opt-in, thank you page, video page by embedding YouTube, Vimeo or Vine) is up to you. This is something AWeber does not offer, so it really is a bonus.
By the way with GetResponse’s other options (Pro, Max and Enterprise) starting from $49 per month, you can create unlimited number of landing pages, but just one page with this Email option.
For a complete list of email marketing features, go to GetResponse or AWeber to see more.
GetResponse and AWeber both offer a multitude of templates. These templates look good enough and even include some outstanding selections. What’s great is that both of these email marketing solutions provide templates that are responsive, so they can be comfortably viewed regardless of the display size or resolution used to view them. All of their templates can be edited using their easy to use drag-and-drop editor.
GetResponse offers a little over 500 newsletter templates in multiple industry categories. All of their templates can be edited using their easy to use drag-and-drop editor.
Here are some templates you can find on GetResponse:
AWeber offers over 700 newsletter templates. Like their competitor, they use a drag-and-drop editor that allows you to customize the look of your templates.
Here are AWeber’s email templates:
It’s important to note that the templates featured on both platforms are responsive across multiple devices (smartphones, tablets, etc.).
Aweber vs GetResponse Advantages
- Interface – Nice clean interface and easy to use
- Easy to implement followups and broadcasts
- Easy to share followup sequences with other people
- Good support chat / fast responses
- Fair pricing with a free trial period
- Good deliverability
- Good automation features
- Good API integrations with 3rd party tools
- Good stock photos available for use in emails
- Automatic creation of plain text emails
- No email verification for new sending emails
- Hydra – Makes list imports easy
- Pricing – fair pricing
- Good deliverability
- Very good list management features
- Good support chat
- Good API integration with 3rd party tools
- Good newsletter sending options
- Unsubscribes don’t count towards total subscriber count
Aweber vs GetResponse Disadvantages
- Expensive pricing if you exceed your subscriber plan
- Deliverability not as good as it used to be (still good though)
- Sign up forms dated (although not a problem if you use 3rd party tools)
- Importing leads is difficult and requires manual review
- Unsubscribes count towards total subscribers
- Newsletter editor could be better
- Pricing is expensive if you exceed subscriber plan
- Sending emails require verification (no big deal but easier when no verification is required)
- Unsubscribes don’t count towards subscribe
The bottom line
Changing your email marketing service is something you typically will only want to do as a last resort. For this reason, it is hugely important to make the right decision from the beginning. As you can see, Aweber and GetResponse have earned great reputations for a reason – they have continued to develop and innovate their products, while putting functionality and usability at the forefront. My recommendation goes to GetResponse.
If you are still unsure about which option to take, you may like to make use of their trial options. As mentioned above, GetResponse offers a 30-day free trial, while Aweber charges $1 for the first month. This can be a great way to get a feel for the products before you make the final decision.