If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.
#1 Your customers are spending their time watching videos Did you know that more than 4 billion views occur daily on YouTube? It’s the second largest search engine with only Google ranking higher. 55% of people watch at least one video daily and 78% watch at least one video weekly. That information in itself should have you stoked to get that video up and enjoy the benefits.
#2 Your Competition is Already Benefiting from Online Marketing Video Did you know that 81% of all senior marketing executives are using online marketing video? That’s up 11% from just two years ago. Don’t miss the opportunity that awaits you.
#3 Video is Easy to Search When it comes to searching on Google 70% of the top 100 searches are videos. Consumers are seeking information on products and services and they are ready to buy when they find what they want. YouTube is the second largest search engine and so videos rank well and you have an optimum opportunity awaiting you with online video marketing.
#4 Videos are Educational, Entertaining, and Inspiring Over 60% of consumers spend at least 2 minutes watching a video about a product they are thinking of buying. Video is excellent for marketing because it engages emotions. Viewers can get mad, cry, laugh, and learn. Viewers are far less likely to walk away from a video than an article because of the visual component.
#5 Your Visitor is Just a Click Away From Buying More than 34% of shoppers looking to buy apparel will purchase after watching an online marketing video compared to only 16% after watching a TV ad. When you watch a TV ad, you can’t buy right then. You have to go to a store, log on to the site on your computer, or make a phone call. When an online marketing video is done correctly the visitor can instantly make their purchase and that’s powerful which is why the high conversion rate. Now that you have five good reasons why you should be using online video marketing, isn’t it time to start creating?