Top Email Marketing Platforms Compared In 2024

Is email marketing a priority for your business in 2024? Are you looking for the best email marketing platform? If you’re looking for the best email marketing platform out there, it can be overwhelming. Email marketing is actually one of the most convenient and useful ways to do digital marketing. It will help to gain your customer’s trust, and build long-term lasting relationships for a very low cost when you send out automated emails or SMS messages. In this post, I will compare and review the 10 top email marketing platforms compared in 2024.

Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States. This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers. It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered. If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).

What to Look for in a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor). You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation. Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns. Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder. Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

List of 10 Best Email Marketing Services In 2024

Here is a list of my 10 Free Email Marketing Services In 2024.

1. Getresponse – Best overall & easy-to-use tools

Best for easy-to-use tools for marketing and automation.

GetResponse is a platform that is built to boost your online business through its email marketing tools. It will help you to grow the audience, promote services, and sell products. It provides the functionalities for email marketing, marketing automation, landing pages, and auto funnel. It also provides Perfect Timing and Time Travel delivery tools that will make your emails to land in the right inbox at the right time. The features will help you to send automated follow-up emails.

Features:

• It provides a drag-and-drop email editor.
• Sends welcome emails to new customers automatically.
• Efficient automation features which send emails to your customers
• It provides email analytics to help you track statistics and monitor the results.
• Contacts list segmentation feature lets you send emails targeted at a specific audience.
• Automated emails can be triggered after purchase, abandoned carts, website visits, etc.

Verdict: GetResponse provides easy-to-use tools, with some great automation features. The email marketing platform has professional email templates and design tools. It can also integrate with a variety of apps such as PayPal, Shopify, WooCommerce, etc.

Price:

• Basic: Starts at $15 per month
• Plus: Starts at $49 per month
• Professional: Starts at $99 per month
• Max: Custom pricing based on your needs.

2. Aweber – Best for e-mail marketing automation

Best for Email Marketing Automation for Marketers, Digital Marketing professionals, and Agencies.

AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing. Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights. AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

3. Constant Contact – Efficient marketing solution

Best for: Being an efficient marketing solution.

Constant Contact is an email marketing services provider, built mainly for small businesses in 1995. Features offered by them include website and email building, creating ads for Facebook and Instagram, and much more. It is also the most easy to use and beginner friendly email marketing service. You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources. Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.

Features:

• Tools to build your website and landing page.
• Email building tools that help in creating beautiful emails.
• A/B testing feature for the subject line.
• Automated email sending.
• Get expert advice on marketing strategies.

Price: Constant Contact has two pricing plans for Email Marketing i.e. Email (Starts at $20 per month) and Email Plus (Starts at $45 per month). For Websites, it offers three plans i.e. Free, Starter ($10 per month), and Business Plus ($20 per month).

Verdict: Constant Contact is an easy-to-use email autoresponder that is highly recommended for small businesses. According to some users, the automation features offered are limited, as compared to those offered by its alternatives.

Price:

• Website Builder: $10 per month
• Email: Starts at $20 per month
• Email Plus: Starts at $45 per month
• Ecommerce Pro: Starts at $195 per month

4. HubSpot – Best for being an all-in-one solution

Best for being an all-in-one solution for your marketing and CRM requirements.

HubSpot is a complete solution for marketing, sales, and CRM requirements. There is a free version and three paid plans. The range of features offered by HubSpot is really nice, which includes, A/B testing features, contact list segmentation, scheduled posting, and much more.

Features:

• A/B testing feature.
• List segmentation tools that help you in sending emails customized for a targeted audience.
• The free version includes sending 2000 emails per month, live chat, email health reporting, and much more.
• Supports multiple languages.
• Let’s schedule posting on social media as long as 3 years in advance.

Verdict: HubSpot is a costly product, but is extremely powerful and easy to use. A free version is also there for small businesses.

Price:

• Starter: $50 per month
• Professional: $890 per month
• Enterprise: $3200 per month

5. SendinBlue – Best for automation features

Best for automation features.

Sendinblue is a free email autoresponder. You can send up to 300 emails per day, with the free plan. The automation features offered by Sendinblue can save much of your time and increase your sales by engaging your potential customers.

Features:

• Design beautiful and attractive emails for marketing purposes.
• Send SMSs for notifying your customers about upcoming discounts or other urgent messages.
• Automated email sequences.
• Advanced analytics to check the performance of your sent emails.
• Segmentation of contacts list to ensure that you send just the right email to the right person.

Verdict: Sendinblue can be a great option for sending bulk emails at affordable costs. The automation features offered are commendable.

Price: Sendinblue offers the following price plans:

• Free: $0 per month
• Lite: Starts at $25 per month
• Premium: Starts at $65 per month
• Enterprise: Contact directly to get a price quote.

6. Moosend – Best for advanced automation features

Best for advanced automation features.

Moosend is an email autoresponder, which takes control of the marketing of your products through email campaigns and auto-responding features that work according to your needs.

Features:

• Allows you to send unlimited emails.
• Gives reports based on the customers’ response to your emails.
• Build beautiful emails and undertake marketing campaigns.
• A/B testing feature: Through this feature, you can check which email works better in increasing sales
• Advanced automation features that can automatically send emails, the way you want.

Verdict: Moosend offers you everything you want from an email autoresponder, all at no or minimal costs. Their service is highly recommended.

Price: There is a free autoresponder version. The paid plans are as follows:

• Pro: $8 per month
• Enterprise: Contact directly for a price quote.

7. ConvertKit – Best for promotion of new products

Best for promotion of new products.

ConvertKit is one of the best autoresponders in the industry. It gives features for building emails and landing pages and offers some powerful automation features that work according to your commands.

Features:

• Build landing pages and sign-up forms that can help in growing your audience.
• Powerful automation features that work according to your rules.
• List segmentation features to send tailored messages to the targeted audience.
• Create beautiful emails and schedule the sending date and time.

Verdict: ConvertKit guarantees a 97% delivery rate. The users are of the view that ConvertKit is costly as compared to its alternatives, which offer the same range of features at lower prices.

Price: There is a free price plan, and the paid plans start at $29 per month.

8. SendPulse – Best for sending SMS or push

Best for sending SMS or push notifications.

SendPulse is a marketing platform for sending emails, SMS, web push notifications, etc. to boost your sales. This autoresponder sends messages automatically, based on your customer’s behavior, and has many more other features to offer.

Features:

• Send messages through SMS or emails or through web push notifications.
• Provides 130+ beautiful templates to create emails.
• Automation features to send messages based on your customer’s behavior.
• Automatically reminds customers about the item they left in the cart, asks them about their experience with the products, and much more.

Verdict: The users of SendPulse have repeatedly said that the software is easy to use and offers really pleasant features that have the potential to increase sales. The customer service, though, is reported to be not good at times.

Price:

• There is a free version that allows sending 15,000 emails per month.
• Paid plans for emails start at $8 per month.

9. Mailchimp – Best for all-inclusive tools

Best for all-inclusive tools for boosting your online business.

Mailchimp autoresponder has some really nice automation features that can boost your sales. Apart from this, you get features for performance analysis, website building tools, and much more.

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan. Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity. Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation. You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers. However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.

Features:

• Know the performance of your emails through data of opened, clicked, and bounced emails.
• Automation features for sending emails at the best time.
• A behavior-based automation feature sends relevant messages to your contacts.
• Sends emails to your customers reminding them to come back to buy the stuff they love.
• Build your website with built-in marketing tools, like appointment scheduling, etc.

Verdict: You can get Mailchimp autoresponder free or you can opt for the paid plans if you need additional features. The wide range of features offered by Mailchimp makes it a highly recommended free autoresponder.

Price: There is a free price plan. Paid plans start at $10.29 per month.

10. Omnisend – Best for automation features

Best for automation features.

Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It helps you in increasing your sales with the help of automation features like automated emails, segmentation, SMS, and much more. It includes pre-built automations for cart abandonment, welcome series, and transactional emails to help deliver streamlined buyer engagements.

Contacts list segmentation and SMS marketing are some of the other features offered by Omnisend, that can be very beneficial in uplifting the sales.

Key Features:

• Pop-ups and forms aid lead generations.
• Reports and analytics track sales and identify winning campaigns.
• An Automations Library with pre-built workflows for every step of your customer journey.
• A large library of templates makes it easy to create professional, stunning emails without coding.
• Segmented targeting that can be used both for campaigns and automation across all the channels Omnisend caters for.

Price: There is a free version that allows sending 15,000 emails per month. Other price plans are as follows:

• Standard: $16 per month
• Pro: $99 per month
• Enterprise: Custom Pricing

Final Thoughts: Top Email Marketing Platforms

There are many top email marketing platforms out there, and we want to make sure you choose the right one for your business needs. Email marketing or digital marketing channels are used by several businesses to drive sales and revenue. Aweber, Constant Contact, and GetResponse are our top three recommended email marketing services. All the above-mentioned email marketing services are best for different categories. Sendinblue, MailChimp, Mailerlite, and HubSpot offer a free plan. HubSpot, ConvertKit, and Sendinblue have expensive pricing plans when compared to the others.

Email Marketing Software FAQs

Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms.