10 Top Email Marketing Platforms – Email Marketing Tools Review
Are you planning on investing in email marketing this year? Are you seeking the right and perfect email marketing platform? So when you’re in the process of searching for the top email marketing platforms out there, it can go pretty much over your head. Interestingly, email marketing is one of the easiest and essential forms of digital marketing. It will allow you to establish your customer’s trust and ensure that you create long-lasting relations for a very minimal cost whether you are sending out emails or even SMS messages. In this post, I will compare and review the 10 top email marketing platforms compared.
Why Choosing The Best Email Marketing Platform is Important?
One of the most affordable marketing strategies to small business is through email marketing. The Direct Marketing Association estimates that email marketing has an average 4300 percent return on investment (ROI) to businesses in the United States. This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
It’s also important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered. If you aren’t careful, then you could end up paying a lot more money for less marketing features and scoring a lower email deliverability rates (which causes you to lose even more money).
10 Top Email Marketing Platforms
Here is a list of my 10 Top Email Marketing Platforms.
1. Getresponse – Best overall & all-in-one tool
Best for easy-to-use tools for marketing and automation.
GetResponse is a platform that is built to boost your online business through its email marketing tools. This email platform will help you to grow the audience, promote services, and sell products. It provides the functionalities for email marketing, marketing automation, landing pages, and auto funnel. It also provides Perfect Timing and Time Travel delivery tools that will make your emails to land in the right inbox at the right time. Lastly, the features will help you to send automated follow-up emails.
Features:
- It provides a drag-and-drop email editor.
- Sends welcome emails to new customers automatically.
- Efficient automation features which send emails to your customers
- It provides email analytics to help you track statistics and monitor the results.
- Contacts list segmentation feature lets you send emails targeted at a specific audience.
- Automated emails can be triggered after purchase, abandoned carts, website visits, etc.
Price:
- Basic: Starts at $15 per month
- Plus: Starts at $49 per month
- Professional: Starts at $99 per month
- Max: Custom pricing based on your needs.
Verdict: GetResponse provides easy-to-use tools, with some great automation features. The email marketing platform has professional email templates and design tools. It can also integrate with a variety of apps such as PayPal, Shopify, WooCommerce, etc.
2. Aweber – Best for e-mail marketing automation
Best for Email Marketing Automation for Marketers, Digital Marketing professionals, and Agencies.
One of the oldest and most popular in the world email marketing service providers is AWeber. For small and medium sized businesses they offer wide range of tools for email marketing management. Setting up with AWeber is surprisingly simple. It’s also connected to most platforms, such as WordPress. With all that, you are also given ready to use html email templates, list management, autoresponders, a/b testing, and have an email tracking which gives you detailed insight. Some other great email marketing features AWeber. However, this email service is among the most superior and has an outstanding live chat, telephone support, email support, live webinars and a huge collection of how-to and tutorials.
Price: AWeber has a freemium plan for up to 500 subscribers. Thereafter, they charge $19/month. Plus, they have quarterly and annual plans for even more savings.
Verdict: Aweber also provides easy-to-use tools, with many easy automation features. The particular delivery of email marketing features, professional email templates, and designing tools. It also can also connect to other apps like PayPal, Shopify, WooCommerce, etc.
3. Constant Contact – Efficient marketing solution
Best for: Being an efficient marketing solution.
Constant contact is a company specializing in email marketing services that started in 1995 and has a client base mainly composed of small businesses. Some of the features which are provided are the creation of websites and emails, creating Facebook and Instagram advertisements and so on. It is also the most user-friendly and beginner-friendly email marketing service. You can easily manage your email lists, contacts, email templates, marketing calendars, and more. The company provides its customer with a very responsive support through live chat, phone, via e-mail with a forum andknowledge base available, as well. In addition to online training the Live CD also provides in person seminars anywhere in the United States if needed. Not to mention, here is how any small business owner can learn all about email marketing and how one can use it to its full potential for business growth in the quickest time possible.
Features:
- Email building tools that help in creating beautiful emails.
- Tools to build your website and landing page.
- A/B testing feature for the subject line.
- Automated email sending.
Price:
- Website Builder: $10 per month
- Email: Starts at $20 per month
- Email Plus: Starts at $45 per month
- Ecommerce Pro: Starts at $195 per month
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
Verdict: Constant Contact is an easy-to-use email autoresponder that is highly recommended for small businesses. According to some users, the automation features offered are limited, as compared to those offered by its alternatives.
4. HubSpot – Best for being an all-in-one solution
Best for being an all-in-one solution for your marketing and CRM requirements.
Marketing, sales, and customer service tools are available under one roof in HubSpot making it the best solution for the business owners seeking an all-inclusive solution. Allowing you to make use of customers’ information, keep records of the various forms of interaction, and also categorize the market with minimal effort is the customer relationship management option. For those optimizing their customer management from just one window, HubSpot will offer them the required support. You can also do other things besides email marketing, social media and content management and even lead generation. Finally, this platform is perfect for companies that are looking to expand and wish to carry out all their operations in one place.
Features:
- A/B testing feature.
- Lead nurturing and scoring
- Advanced analytics and reporting
- Email marketing with automated workflows
- Social media and blog management
- Supports multiple languages.
Price:
- Starter: $50 per month
- Professional: $890 per month
- Enterprise: $3200 per month.
HubSpot is great for companies looking for more than an email marketing tool. Its one stop shop business strategy enables entrepreneurs to bring together their marketing and sales.
5. SendinBlue – Best for the automation features
Best for automation features.
SendinBlue emerges as a cheap email marketing software, especially when it comes to playing around with automations. It is for companies who may wish to develop complex processes with just a small amount of work. It is perfect to be used in lead nurturing or in reminding customers to buy other products since you can set up triggers to send them emails after a particular type of action by the customer. This is an important feature because the business owners are able to easily create and monitor their campaigns through the site without having to spend a lot of of their valuable time. Also as the way of communication, SendinBlue provides SMS marketing which means that it can reach the customers on different platforms.
Features:
- A/B testing
- Real-time reporting
- Transactional emails
- Email and SMS marketing
- Advanced marketing automation
Price: Sendinblue offers the following price plans:
- Free: $0 per month
- Lite: Starts at $25 per month
- Premium: Starts at $65 per month
- Enterprise: Contact directly to get a price quote.
Verdict: Overall, SendinBlue is perfect for all those wanting strong automation and an affordable price. The other enhancement is the availability of options for SMS marketing that offers other form of communication with customers.
6. Moosend – Best for advanced automation features
Best for advanced automation features.
Moosend is a highly customizable email marketing tool with one of the most extensive automation tools on the market. Business people who have a need to use strong tools to realize very effective online campaigns that use e-mails will like the possibility of using Moosend. They offer a drag and drop based workflow editor with which you can create complicated customer journeys; Every touchpoint with a buyer can thus be personalized. Bright offers also Detailed statistics that will give you more information about the performance of your campaigns. In other words, for those who are determined to grow their email marketing without getting lost in technicalities, Moosend offer the best experience.
Features:
- Advanced email automation
- A drag-and-drop email builder
- Allows you to send unlimited emails.
- Workflow editor for creating customer journeys
- Segmentation and personalization options
- Real-time analytics
Price:
- Free plan available (up to 1,000 subscribers)
- Paid plans starting at $9 per month
Verdict: Moosend targets the budget-conscious critical thinkers. Moosend is helpful for entrepreneurs designing sophisticated automated campaigns for high target and high impact.
7. ConvertKit – Best for promotion of new products
Best for promotion of new products.
ConvertKit is particularly designed for writers, artists, bloggers, speakers, freelancers, and other small business owners who are constantly releasing new products or services. You will find most value in a platform that aids the act of growing and managing an audience for your product launches, and that’s where ConvertKit shines. It has rather powerful automation features, but it is hasty to create the campaigns and the funnels and the landing pages that are product-oriented. The interface contains tools to quickly turn visitors to a website into subscribers by adjusting forms. The ConvertKit email builder is simple and effective for promoting new products and services by launching them quickly.
Features:
- Automated email sequences
- Segmentation for promotion
- Product launch email templates
- Landing page and sign-up form creation
- Visual automation builder
Price:
- Free plan available (up to 300 subscribers)
- Premiums starting with $9 a month.
Verdict: ConvertKit guarantees a 97% delivery rate. The users are of the view that ConvertKit is costly as compared to its alternatives, which offer the same range of features at lower prices.
8. SendPulse – Best for sending SMS or push
Best for sending SMS or push notifications.
SendPulse is a marketing platform for sending emails, SMS, web push notifications, etc. to boost your sales. It offers the marketing tools that an entrepreneur who needs to contact customers on their phones can utilize include, the sending of text and push notifications in addition to emails. It also involves use of artificial intelligence in form of chatbots to enable you interact with customers on the social media and messaging apps. Through automation, it becomes very simple to convey messages at the right occasions, and to the right audience, about the campaigns you wish to run across numerous channels.
Features:
- Marketing automation
- Drag-and-drop email editor
- Detailed reporting and analytics
- Multi-channel marketing, Email, SMS, push, and chatbot.
- Customized choices of targeted messages.
Price:
- Free plan available (up to 500 subscribers)
- Paid plans that cost at least $6.40 each month.
Verdict: SendPulse is ideal when an entrepreneur wishes to connect with his/her audience via various channels. Its push notification and SMS features provide distinct value compared to the traditional email marketing.
9. Mailchimp – Best for all-inclusive tools
Best for all-inclusive tools for boosting your online business.
Mailchimp is one of the leading email marketing service providers globally, mainly because they provide a forever free email marketing service plan. Any business owner who is not satisfied with simply e-mail marketing might find using of Mailchimp useful, as it offers quite an all-inclusive service. Apart from the intrinsic rhythms of commerce, Mailchimp also offers social media integration, landing pages, postcards and, customer relationship management tools enhancing it’s marketing solutions. With its apparent drag-and-drop feature and integration of highly effective series of automations, one can guarantee that they get to design their campaigns based on the users’ behavior and preferences. Moreover, the analytics and reports provided by Mailchimp assistance in improving the approaches used; therefore, suitable for the data-oriented businessmen seeking an integrated tool.
Features:
- A/B testing for email campaigns
- CRM and audience segmentation
- Email, social media, and landing page creation
- Pre-built and customizable automation workflows
- In-depth analytics and reporting
Price:
- There is a free price plan.
- Paid plans start at $10.29 per month.
Verdict: Mailchimp is particularly useful for any start-up entrepreneur who requires the numerous marketing options provided in one Package. Due to the flexibility it provides coupled with its simplicity, the tool comes in handy in business marketing processes.
10. Omnisend – Best for automation features
Best for automation features.
Omnisend is a one-stop email marketing automation solution that supports eCommerce brands as well. It was created to assist the owner of eCommerce stores to create experiences to the customer by allowing the entrepreneurs to connect elegantly using no-code between email, SMS, and push notifications. From automation templates, the business owners can create campaigns using Omnisend without any technical skills. It also provides numerous figures and measurements that can be imported for the detection of customer activity and for the improvement of the marketing plans for the targeting of customers. Lastly, this is especially good for the growing businesses that seek to integrate their marketing strategies into one platform.
Key Features:
- Pre-built workflow templates
- Multi-channel automation (email, SMS, push)
- Customizable pop-ups and forms
- Detailed analytics and reporting
- A/B testing for optimization
Price:
- Standard: $16 per month
- Pro: $99 per month
- Enterprise: Custom Pricing
Verdict: Omnisend can be a wonderful tool to use by eCommerce entrepreneurs that require powerful automation and multi-channel features. Its simplicity and templates are ideal in the expansion of businesses.
Final Thoughts: Top Email Marketing Platforms
Finally, let’s get to the point where you have reviewed ten of the best email marketing platforms, so here are a few things to consider. Email marketing or digital marketing channels are used by several businesses to drive sales and revenue. Our top three favorite email marketing services are Aweber, Constant Contact, and GetResponse. As mentioned above, all of the email marketing services are suitable for different categories. Sendinblue, MailChimp, Mailerlite and HubSpot provide free trials for the user. Looking at the prices HubSpot, ConvertKit, and Sendinblue are relatively more expensive than the rest.
Email Marketing Software FAQs
Some of the most common email marketing questions have been answered below.
